THE BOOST PHENOMENON
Boost Juice is an amazing retail phenomenon with a growth platform on average of four countries and 30 stores a year for the last four years. With a group turnover exceeding $AUD135,000,000 per annum and climbing every year.
Our goal is to become one of the world’s most famous and loved brands! It’s no itty-bitty goal but then as they say, if you don’t dream big, then you’ll never make it big.
We’re powering on with growth in Australia but we realize that to be one of the world’s most famous brands – Australia is just a very large island in a much bigger world of opportunity. With the EOIs that we receive each day we’re pretty sure that the Boost brand will be an international superstar one day soon.
We have appointed Master Franchisees who are blending up a storm (and plenty of Mango Magics and Banana Buzzes) in the UK, Republic of Ireland, Thailand, Indonesia, South Africa, Macau, Mexico, Hong Kong, Chile, Lithuania, Estonia, Singapore, Malaysia, The Baltics, Germany, China, South Korea and the GCC (Middle East). It’s awesome to see the phenomenal opportunity to establish our high growth and high profit business come to life all over the world!
Boost Juice Bars offers a healthy alternative to fast food, which is encompassed in a brand perceived to be as ‘cool’ as Apple by young customers. The menu offers a selection of delicious freshly squeezed juices, smoothies and crushes which were all developed with the assistance of a nutritionist, and all are at least 98% fat free and free of any artificial flavours or colourings. Boost Juice lives by the “Love Life” philosophy.
INNOVATION AT IT’S (APPLE-) CORE
The juice bar concept was new in Australia back when Boost launched in 2000. It was also new to retail. Boost was never simply about the healthy and great tasting juice or smoothie – the brand is based on the entire “Boost Experience” which takes place every time a customer enters a store. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile, in a bright colourful store environment with fun music to match.